Indianapolis Chapter of the American Marketing Association

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Volunteer Spotlight - Melissa Randolph

Get to know AMA Indy’s Collegiate Relations Chair, Melissa Randolph!

Member since: Fall 2017

Melissa Randolph, AMA Indy’s Collegiate Relations Chair

Melissa Randolph, AMA Indy’s Collegiate Relations Chair

My day job:  Global Social Media Community Manager

What my job entails:  I develop strategy and content as well as manage community engagement for my company’s global social media accounts. I also work with our country and regional counterparts to ensure our strategies are complimentary.

What I find most exciting/interesting about marketing:  I enjoy the different aspects to marketing. It feels like there are endless opportunities to continue to grow and learn in this field.  

What I enjoy about AMA Indy:  I love the opportunity to get involved with, and learn from, people in my field.

What I do for fun:  I’m a reality TV junkie! Anything Bachelor or the Real Housewives – those are my favorites.

You may be surprised to know that:  In a previous role, regional McDonald’s was my client and I helped them launch a Pulled Pork Sandwich that was unique to their market. I was involved in everything from developing the business case to developing the product, project managing the creative and analyzing the results. It was an extremely involved, fun and fulfilling project!

Connect with Melissa:  LinkedIn

Alli Donovan